Success of Leagues
The success of the Indian Premier League (IPL) has spawned numerous similar league competitions across many sports such as Football, Hockey, Kabbadi, Golf, Badminton, Tennis, mixed Martial Arts, Cycling, Wrestling and so on. These leagues have presented new investors, more spectators, and higher revenues. This, in turn, has unlocked career opportunities with specialized skills and knowledge in sports which are at par with other industries.
The last decade has seen the Indian sports industry expanding its boundaries with the rising popularity of the of various leagues such as the Indian Premier League (aka IPL) ,the Indian Super League, Hockey India League etc.. The performance of our sports teams & icons in various sports like Indian Cricket Team winning theT20 & the Cricket World Cup, Mary Kom ,Leander Paes,Saina Nehwal etc wining numerous titles in their respective sports. have also contributed to this fact .
Rising interest of Corporates and Film industry
Corporates and Conglomerates such as, Reliance Industries and Hero Motors are now actively taking interest to adopt sports other than Cricket by endorsing , the Indian Super League and the Hockey League respectively thus bringing in higher investment and professional intellect. With the involvement of celebrities, there is a lot more glamour in sports which has a special allure to the national and international brands, inviting these to the fore.
The Kabaddi League, which was viewed by more than 500 million, attests to the popularity of non-cricketing sports in India. Along with these league based tournaments, some of the world’s most prestigious motor sports competitions such as F1 Grand Prix & the Moto GP have also gained popularity.
As much as it is a rising phenomenon, Sports Management is still at a nascent stage in India and is mostly unorganized. A study on Skill Gap in the sports sector by National Skill Development Centre (NSDC) found that by the year 2022, India would need the following professionals : 366,533 with skills (Physiotherapy, Medicine etc.) for player development & 78291 with skills (Commentator, Referees, Team Managers) for Matches.
- In the present day, the BCCI, which is the most affluent cricketing body in the world, has undertaken the foremost measure towards the appointment of a full time CEO for the organization.
- The All India Football Federation (AIFF) is also making it obligatory on the part of all of the Clubs taking part in the National Football League to hire the services of a full time salaried CEO to cater and regularize the management of such Clubs.
Rising Demand for Sports Professionals
Sport in India is gradually maturing, with a professional attitude and creating employment opportunities today. The total budget of sports development & education in India is Rs. 3,118 crores, a positive indication on the growth of the Sports industry. However, the industry is severely lacking professionals who understand the needs of the industry and can rightfully address them.
Thus the industry is considering seriously skilled personnel as sports manager who, aside from the technical aspects, would also have an understanding of sports marketing, application of law in sports, sports finance, facility management, sports research, sports medicine, sports entrepreneurship, leagues and team management etc. Apart from the various Sports Federations, Associations, Academies, Leagues, Franchisees and Sports Marketing firms such as Procam, Kooh Sports, Rhiti Sports and Professional Management Group, broadcasters such as Sony, Neo Sports, Star Sports and others also recruit trained sports managers.