Why Sports Management

Success of Leagues

The Indian Sports sector has seen a significant socioeconomic impact, contributing to 1-5% of the National GDP. Sports not only boosts the youth and instills pride among the citizens, but also facilitates social and economic development of the nation.

Rising interest of Corporates & Film Industry

Corporates and Conglomerates such as, Reliance Industries and Hero Motors are now actively taking interest to adopt sports other than Cricket by endorsing , Indian Super League and the Hockey League respectively thus bringing in higher investment and professional intellect. With the involvement of celebrities, there is a lot more glamour in sports which has a special allure to the national and international brands, inviting these to the fore. The Pro Kabaddi League, which was viewed by more than 500 million, attests to the popularity of noncricketing sports in India. Along with these league based tournaments, some of the world's most prestigious motor sports competitions such as F1 Grand Prix & the MotoGP have also gained popularity.

Untapped Opportunity

As much as it is a rising phenomenon, Sports Management is still at a nascent stage in India and is mostly unorganized. A study on Skill Gap in the sportssector by National Skill Development Centre (NSDC) found that by the year 2022, India would need the following professionals : 366,533 with skills (Physiotherapy, Medicine etc) for player development, & 78291 with skills (Commentator, Referees, Team Managers) for Matches In the present day, the BCCI, which is the most affluent cricketing body in the world, has undertaken the foremost measure towards the appointment of a full time CEO for the organization. The All India Football Federation (AIFF) is also making it obligatory on the part of all of the Clubs taking part in the I-League to hire the services of a full time salaried CEO to cater and regularize the management of such Clubs.

Rising Demand for Sports Professionals

Sports in India is gradually maturing, with a professional attitude thereby creating employment opportunities as well. The total budget of sports development & education in India is Rs. 3,118 crores, a positive indication on the growth of the Sports industry. Thus the industry is considering seriously skilled personnel as sports manager who, aside from the technical aspects, would also have an understanding of sports marketing, application of law in sports, sports finance, sports entrepreneurship, facility management, leagues and team management etc. Apart from the various Sports Federations, Leagues, Franchisees etc. there are Sports Marketing firms such as Procam, Rhiti Sports and Professional Management Group and broadcasters such as Star Sports, Sony, ESPN, Ten Sports etc. who also recruit sports managers.