The Post-Graduate Diploma in Sports Management will help to fast-track your career. For Graduates interested to leave their mark in sports industry, this course is ideal as the well-designed curriculum will train and prepare the individual in the main aspects of Sports Management. The curriculum of sport management & business combined with valuable sports-related field experiences – gives a solid foundation for a sport management career.


Course Highlights :
  • 1. Sports Brands
  • 2. Sports Brand Licensing
  • 3. Role of Merchandising in Sports
  • 4. Sponsorships & endorsements
  • 5. Sports Marketing
  • 6. Sports Market In India
  • 7. Marketing of Sports Goods and other Goods.
  • 8. Broadcasting
  • 9. Revenue Through Broadcasting
  • 10. Budgeting for a Sports Event
  • 11. Planning for Sponsorship
  • 12. Olympics
  • 13. Value & Future of PR in Sports
  • 14. Maximizing Media Exposure
  • 15. Press Conferences
  • 16. Role of Internet in Sports PR

  • 17. Mediums of Sports Advertising
  • 18. Limitations of Sports Advertising
  • 19. Advertising vs Sponsorship
  • 20. Crisis Management through PR
  • 21. Variety of Sports Events
  • 22. Sports Event Permits & Licenses
  • 23. Sports Journalism
  • 24. Pod-casting
  • 25. Essentials of Sports Camera’s
  • 26. Court of Arbitration for Sport
  • 27. Governing Bodies of Sport
  • 28. Player Management
  • 29. Planning & Developing Sports Facilities
  • 30. Responsibilities of a Facility Manager
  • 31. First Aid & Emergency Arrangement

CASE STUDIES, WORKSHOPS, PROJECTS & PRESENTATIONS



Duration : 1 year | Eligibility :Graduate (Any Stream) | Sessions: 3 to 5 days a week

Course Structure

Semester I

1.1 Management Of Sports , Leagues & Teams
1.2 Sports Facilities Planning & Management
1.3 Sports Marketing & Merchandising
1.4 Sports Funding and Financial Management
1.5 International Sports Management

Semester II

2.1 PR, Sponsorship & Advertising in Sports
2.2 Sports Event Management
2.3 Sports Law & Risk Management
2.4 International Sports Management
2.5 Project, Training Report , Viva & Vocabulary