Masters Degree
MSM

Master of Sports Management
Duration - 2 Years
Eligibility - Graduate (any stream)

NASM is the only institute in India providing a recognized MSM degree in Sports Management. An individual with a MSM degree in Sports Management will attain the highest level of knowledge in Sports Management and thus have the most lucrative and managerial opportunities available to him in various segments such as Sports Marketing , Sports Media, Sports Apparel & Merchandising etc.

There is a strong emphasis on connecting theory to the activities of the industry, through high profile guest speakers, case studies, use of media and planned experiential learning opportunities in the field.

The program will allow students to explore a range of dynamic career opportunities available in the Indian sport industry including the public, nonprofit, and commercial sectors.

The MSM students are prepared for positions in management, marketing, public relations, communications, facility and event management, sales, programdevelopment, and human resource management.

COURSE STRUCTURE

Semester - I

1.1. Fundamentals of Sports & New Age Dynamics
1.2 Management of Sports Leagues & Teams
1.3 Sports Facilities Planning & Management
1.4 Leadership Principles in Sports
1.5 Sports Equipment & Technology Management
1.6 Basics of Practical Sports Management 1

Semester - II

2.1. Sports & Entertainment Marketing
2.2 Sports Funding & Financial Management
2.3 Sports Media, Broadcasting & Journalism
2.4 PR, Sponsorship & Advertising in Sports
2.5 Sports Event Management
2.6 Basics of Practical Sports Management II

Semester - III

3.1. Media Management
3.2 Ethics & Governance
3.3 Sports Law & Risk Management
3.4 Global Sports Tourism
3.5 Sports Health & Nutrition
3.6 Professional Industry Engagement (Practical Training)

Semester - IV

4.1. Tourism Marketing
4.2 Sports Psychology
4.3 International Sports Management
4.4 Entrepreneurship & Project Management
4.5 Sports Training & Tactics
4.6 Final Project Report