The Bachelor in Business Administration (BBA) in Sports Management is the best program to kickstart ones career in Sports Management. It focuses on creating a strong base with the application of theory, principles, and practices of business to the sport industry. Students would learn through classroom instruction as well as practical application of learning. Graduates might be prepared to lead professional sports organizations, sporting venues or other sports-related businesses.



Duration : 3 years | Eligibility :10+2 (Any Stream) | Sessions: 3 to 5 days a week

Course Structure

Semester I

1.1 Language – I
1.2 English – I
1.3 Management Process
1.4 Business Communication
1.5 Allied Paper – I : Financial Accounting
1.6 Environmental Studies #

Semester II

2.1 Language-II
2.2 English-II
2.3 Organisational Behaviour
2.4 Marketing Management
2.5 Economics for Executives
2.6 Human Rights

Semester III

3.1 Advertising Management For Services
3.2 Leadership Principles in Sports
3.3 Fundamentals of Sports & New Age Dynamics
3.4 Management of Sports, Leagues & Teams
3.5 Sports Facilities Planning & Management
3.6 Communication Skills I
3.7 Retail Environment

Semester IV

4.1 Human Resource Management
4.2 Sports Equipment & Technology Management
4.3 Sports And Entertainment Marketing
4.4 PC Software (MS Office) Theory
4.5 PC Software (MS Office) Practical
4.6 Sports Funding and Financing Management
4.7 Communication Skills II

Semester V

5.1 Sports Media, Broadcasting & Journalism
5.2 Sports Event Management
5.3 Brand Management
5.4 PR, Sponsorship & Advertising in Sports
5.5 Sports Law & Risk Management
5.6 Campus to Corporate
5.7 Merchandising Management

Semester VI

6.1 Entrepreneurship & Project Management
6.2 Global Sports Tourism
6.3 Sports Medicine & Nutrition
6.4 Psychology in Sports
6.5 Sports Training & Tactics
6.6 Soft Skills for Business
6.7 Extension Activities @Training Reports